Made in New York

NOW IS THE TIME TO BE GOLD

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Materials you can trust

Our jewelry is crafted with real gold, diamonds and pearls. We are so confident in our quality that we offer a lifetime warranty, no questions asked.

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Honest pricing

Jewelry might be a traditional industry, but that doesn't mean we have to do things traditionally. We sell directly to you, avoiding middlemen and markups. The result? Fine jewelry at radical price points.

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Giving back

We want your gold to feel good, on your skin and in your mind. That’s why we donate a book to a child in need for every purchase, and why we only use materials from ethical sources.

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Make them yours

Customize and engrave your jewelry.

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Made in New York City

With the same exceptional craftsmen that produce your classic Fifth Avenue brands.

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Don't just take our word for it

“ A Gold Star for prices “
“ AUrate brings direct-to-consumer model to fine jewelry “
“ Meet NYC’s coolest jewelry brand “
“ ...quality jewelry at a reasonable price point is almost unheard of but AUrate.. makes that a possibility... “
“ The Millennial Power Women Behind AUrate Are Aiming To Be The Warby Parker Of Fine Jewelry “

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Get up close and personal with AUrate at our NYC store.

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