Everything we do is about keeping things as lean as possible, so that you get the finest jewelry for the fairest price. We sell direct to you, avoiding third-party mark-ups of 300%. We don’t inflate our own prices by 20 times like other big-name brands. We avoid import taxes by making our pieces here in New York, and we rely on happy customers to spread the word to cut out pricey marketing campaigns. We don’t cut any corners, but we’re smart about how we do things.