Pricing - no concessions
We were founded on the simple idea that fine jewelry should be fairly priced. We knew that, by being smart about the way we did things, we could sell beautifully made pieces at honest prices.
Unlike traditional brands, we don't charge you 20 times as much as a piece cost to make. We don't mount pricey ad campaigns you end up paying for. And we don't sell through third-party retailers who add their own 300% mark-ups.
We make our jewelry in New York, avoiding expensive import taxes. We sell direct to you, and we rely on you recommending us to keep growing. You get what you pay for – and all you're paying for is pure materials, craft, and effort. It doesn't get fairer than that.
Follow us @AUratenewyork