Get real

When it comes to fine jewelry, we like to keep things genuine. This means high quality materials at honest prices, created under fair circumstances here at home, and an intrinsic duty to give back, both to children in need and the environment at large. Re-writing the rules never felt so good.

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Make them yours

Discover our customization and engraving services.

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Materials you can trust

Whether we're talking about Karats (18K, 14K, Vermeil), Carats (S1 Quality) or Pearls (Akoya and SouthSea), our jewelry is crafted only with the finest materials. We are so confident in the quality of our jewelry that we offer a 2-year warranty, no questions asked.

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Honest pricing

Jewelry might be a traditional industry, but that doesn't mean we have to do things traditionally. We sell directly to you, avoiding middlemen and markups. The result? Fine jewelry at radical price points.

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Giving back

We want your gold to feel good, both on your skin and in your mind. That’s why for every purchase you make we donate a book to a child in need, and why we only use materials from sustainable and ethical sources.

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Don't just take our word for it

“ A Gold Star for prices “
“ AUrate brings direct-to-consumer model to fine jewelry “
“ Meet NYC’s coolest jewelry brand “
“ ...quality jewelry at a reasonable price point is almost unheard of but AUrate New York..makes that a possibility... “
“ The Millennial Power Women Behing AUrate Are Aiming To Be The Warby Parker Of Fine Jewelry “

Made in New York City

Our jewelry is made in NYC by expert craftsmen. It's how we ensure the highest quality and longevity. Since we know jewelry should feel like a second skin, we offer free resizing on any piece.

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Let's socialize

Follow @auratenewyork on Instagram for more updates, inspiration and insider tips.

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Want to hang out more?

Get up close and personal with AUrate at one of our two NYC locations.

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