A better model
Women shouldn't have to choose between high quality, fair pricing and doing good. So we cut the clutter and focused on what matters: durable materials, transparent pricing, sustainable production, and tangible giving. Here's to one less concession you have to make.
Made in New York
We spent our first year meticulously researching the best workshops around the world and ended up in NYC, with the same exceptional craftsmen that produce your classic Fifth Avenue brands. From Benjamin to Samuel to Nick, we are grateful for the wealth of experience and love for fine jewelry that run through our artisans' veins.
Fine, finer, finest
Quality is the very definition of who we are - it's what our name stands for after all.
Our solid gold jewelry is crafted with 14 Karat and 18 Karat Gold.
For those seeking quality with a little more accessibility, our Vermeil selection is made from 100 mils of 14 Karat Gold on top of Sterling Silver. And with the option of customization you can upgrade any item from Vermeil to 14K to 18K.
Beyond precious metals, all our diamonds are S1 clarity and above and at least G-H color. Our smaller pearls are Japanese-sourced Akoya while our larger pearls are freshwater triple-A graded from the South Sea.
We also know that actions speak louder than words: we are so confident in our quality that we offer a two-year warranty, no questions asked.
Doing good is ingrained in our DNA, and that includes our supply chain.
We source our materials in accordance with the highest standards of social, environmental and human rights practices.
We purchase our diamonds and pearls from conflict-free regions, in compliance with all applicable United Nations resolutions.
Traditional jewelry can be inflated up to 20x the cost.
We do not sell through third parties that markup by 300%. We avoid import expenses by producing in New York. We keep retail costs to a minimum with our online-driven model.
And we rely on our jewelry to sell itself through word-of-mouth and organic marketing.
Our prices are better not because we cut corners, but because we found a smarter way to do things.
Why reading matters
Meet the founders
We met at Princeton in 2009 during Graduate School and subsequently both moved to New York.
United by our diverse backgrounds and unorthodox approach to style & business, we became lifelong friends. With our combined experience in fashion and finance, we launched AUrate in 2015.
It is our mission, our call to action, and a labor of love.