AUde to Women

Emily Heyward Wrote the Brand Book, Now She's Writing Her Own.

Emily Heyward Wrote the Brand Book, Now She's Writing Her Own.

You may be building your personal brand, but Emily Heyward wrote the book on it. Literally. As co-founder of Red Antler, the brand agency most likely behind your favorite campaigns, tag lines, and -- well -- brands, she writes the brand book time and time again for heavy hitting clients. She graduated Magna Cum Laude from Harvard University, began her career working as a strategist at D’Arcy, Saatchi & Saatchi, and JWT, and if that isn’t enough to impress you, she’s also a mom. We can go all day.


Emily Heyward


Co-Founder and Chief Brand Officer

What did you want to be growing up?

When I was very young, after getting over the extremely short-lived ballerina phase, I wanted to be a lawyer, I think because I liked to argue! Then in college I read an article about a "futurist," which sounded like the coolest job in the world, and that's what set me down a career path thinking about consumer insights and trends.

What gets you out of bed in the morning?

I am so lucky to work with amazing and inspiring founders, helping them bring their businesses into the world - businesses that matter and that aim to make people's lives better. I also love spending every day with the team at Red Antler - the most incredible group of people I've ever known!

What gets you into bed at night?

Sheer exhaustion! By the time I get home from work and get my son to bed, I'm lucky if I can last an hour watching TV or reading. 

What makes you laugh?

Seeing my son crack up, and having no idea what's so funny, but I immediately start laughing with him.

What’s your favorite book?

Oryx and Crake by Margaret Atwood.

Favorite past time?

Reading a great book on the beach for about 8 hours, without moving except to cool off in the ocean.

Best advice you've received?

Don't be good at things you don't want to do, from my friend Tiffany.

What does being a female in your industry mean to you?

It's very disappointing that even in the realm of startups, which are supposed to be a new model for how companies are built and run, there are still so many male-dominated teams. I see my role as twofold: building a company where women can thrive at every level, and ensuring that when we are working with our clients, I can guide them to create their brands and businesses with empathy for all people.

An Aurator has a story to tell and inspires those around her. How do you share your story?

I have spent a past year writing a book which is being published Spring 2020. It's about how to build a brand that people love from day one, and it's a collection of my insights and experiences from over twelve years of running Red Antler and helping launch new businesses into the world.

Emily is wearing the Aurator Small Tag Pendant