AUde to Women

Women Raising the Bar: Hesta Prynn

Women Raising the Bar: Hesta Prynn

Hesta Prynn breaks the beat, and barriers, down. Music curator, director, and DJ, Hesta is known for her encyclopedic knowledge of music genre's, and existing in musical spaces traditionally reserved for men. Merging all things tech and female, she has a blue chip client base that keeps her in the spotlight.

From fashion campaigns, to global leaderships summits, she also produces television and live events alongside her husband, Creative Director Randy Scott Slavin. Whether spinning vinyl or predicting trends Hesta's presence in tech & music is prolific.

Name: Hesta Prynn

Title: DJ & Music Curator

Title you would give yourself? HBIC

What did you want to be growing up? A music composer for cartoons

What do you still want to be when you grow up? Well rested

What gets you out of bed in the morning? My five year old

What gets you into bed at night? Books, books, books

Where is your favorite place? Big Sur, California

What makes you laugh? Schitt's Creek

What's on your bucket list? Silent Retreat

Favorite book? Homegoing by Yaa Gyasi

Favorite piece of art? "Homage to the Square" series by Josef Albers

Favorite past time? Playing records

How do you stay motivated? Biting off more than I can chew

What does giving back mean to you? Employing women wherever I can

What's the best advice you've received? Say yes until you have to say no (Stu Brooks)

What does being a female in your industry mean to you? That I have to do every part of my job exceptionally well. There is no luxury of a second chance for better or for worse. This has made my attention to detail better than most of my counterparts in a creative space. 

What's your favorite AUrate piece? The Geometric Hamsa Necklace in rose gold